Conclusion

After analysis MMM's collection in the past 3 years, we found that MMM widely used achomatic colors such as black, white, beige, gray in every season. The reason why he will do so is because MMM's design emphasis sharp cutting and irrugular shape. Many of the MMM's garments have special sillhoutte. Achomatic color can act as the neutralizer between the style and the color. Besides, the brand image can be maintained by the consistent use of achomatic color, which their brand image is low-profile.In each season, the collection will feature with some surprise color like shocking pink and yellow in fall/winter 2007. Being a fashion leader, MMM needs to bring surprise and lead the trend by doing something special in the collection. Seasonal color or print like the animal pattern in autume and bright color in summer will still afftect the collection.

This is the color family of MMM.MMM will use these colors as neutralizer between the color and exagarated design.