Conclusion

After analysis MMM's collection in the past 3 years, we found that MMM widely used achomatic colors such as black, white, beige, gray in every season. The reason why he will do so is because MMM's design emphasis sharp cutting and irrugular shape. Many of the MMM's garments have special sillhoutte. Achomatic color can act as the neutralizer between the style and the color. Besides, the brand image can be maintained by the consistent use of achomatic color, which their brand image is low-profile.In each season, the collection will feature with some surprise color like shocking pink and yellow in fall/winter 2007. Being a fashion leader, MMM needs to bring surprise and lead the trend by doing something special in the collection. Seasonal color or print like the animal pattern in autume and bright color in summer will still afftect the collection.

This is the color family of MMM.MMM will use these colors as neutralizer between the color and exagarated design.

Masion Martin Margiela S2007RTW

White = Pantone DS 74-1C =30%

Red= Pantone DS 232-9C =70%

Blue = Pantone DS 202-2C =80%
Beige = Pantone DS10-6C =15%
Black = Pantone DS 327-1C =5%


Beige = Pantone DS 10-6C (20%)

White = Pantone DS 325-9C (70%)

Black= Pantone DS 327-1C(15%)


Deep Blue=Pantone DS 202-1C (70%)

White = Pantone DS 325-9C (30%)

Black =Pantone DS DS 325-1C =100%

Deep Blue= Pantone DS 191-1C =30%

White = Pantone DS 325-9C =70%

Red = Pantone DS 77-1C (80%)

Beige = Pantone DS 10-6C (20%)

Red= Pantone DS 60-1C =40%

Deep Blue= Pantone DS 202-1C=60%

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Summary
For Maison Martin Margiela (MMM) Spring/ Summer (S/S) 2007, it emphasized on apparent shoulder line matching with nude color elements to show a simple, clean and feminine style, and a sense of self-confidence. The special thing about its female key look was that MMM integrated menswear’s suit structure into women’s suit. That was adding padded shoulders to strengthen and emphasize the shoulder line, and raising the waist line to make the wearer’s figure look taller and slimmer.Besides, a combination of nude color and vivid contrasting color was the main color tone of MMM S/S 2007. For example, it used tight nude body stockings to cover the upper part of the body in order to reveal the beauty of the female’s body curve. Together with the long dress or pant in rosy red, dark blue or swarthy black colors, it showed a vivid color contrast. Also, in the collection, the peppermint stick and blue-white striped dresses which were of straight-lined or arc-shaped, and the loose tops with star pattern matched the spring and summer style very well and presented the collection as elegant, dashing and refined. The form was simple, but flattering.Moreover, the architectural structure-liked lines were the main contour line. With the futuristic style, beautiful arc-shaped line matching with different pieces, interesting tailoring, and patching design, MMM developed a unique fashion concept and style.

Maison Martin Margiela F2007RTW

Black = Pantone black 6 CVC =80%

Warm gray = Pantone warm gray 1 CVC = 12%

Shocking pink = Pantone 190 CVC= 8%

Shocking pink = Pantone 191 CVC =50%

Black = Pantone process black CVC= 50%

White = Pantone 607 CVC = 75%

Yellow-green = Pantone 618 CVC =25%

Shocking green = Pantone 367 CVC = 75%

Cool gray = Pantone cool gray CVC =15%

Khaki = Pantone 4645 CVC =10%

Black = Pantone process black CVC =60%

Shocking pink = Pantone 1785CVC =15%

Khaki = Pantone 4645 CVC =15%

Light Shocking pink = Pantone 1777 CVC = 10%

Light shocking yellow =Pantone 602 CVC =45%

Dark grey = Pantone 419 CVC = 45%

Shocking yellow = Pantone 613 CVC = 10%

Shocking pink = Pantone 214 CVC = 75% Light gray = Pantone 427 CVC = 15%
Red = Pantone 704 CVC =10%

Shocking yellow = Pantone 617 CVC = 70%

Khaki = Pantone 4645 CVC =30%

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Summary
The colors of MMM 2007 F/W collection used are mainly shocking colors, black and white. Primary and tertiary colors are used in the collection simultaneously. Black, white or dark gray are with low chroma and the shocking colors are high chroma. As black and dark gray are high value while the value of white and shocking colors are low, there is a big contrast which can catch anyone’s attention. Besides, even this is a 2007 F/W collection, the designers add some shocking colors on the garments which can make them look more attractive and energetic unlike other F/W clothes only with black, gray or dark blue colors. This new element has been using on garments and other fashion products. Moreover, there is no pattern design added on the garments and therefore, the original colors can be stood out completely.

Maison Martin Margiela S2008RTW

Beige= PANTONE 618U =60%

Black= PANTONE Hexachrome Black U =40%

Beige = PANTONE 618 U= 10%

White = PANTONE 7485 U= 80%

gray = PANTONE 7353 U= 10%

Black =PANTONE Hexachrome Black U =100%


Beige = PANTONE 618U =45%
White = PANTONE 7485 U =55%

Black = PANTONE Hexachrome Black U 30%

White = PANTONE 7485 U 30%

Deep Blue =PANTONE 2747 U 40%

Beige = PANTONE 5425 U = 60%

Gray = PANTONE 4535 U = 30%

Brown = PANTONE 1255 U = 10%

Gray =PANTONE Cool Gray 1 U 80%

Brown= PANTONE 871 U 20 %

White = PANTONE 7485 U = 100%

Black= PANTONE Black 7 U= 30%

White = PANTONE 7485 U = 40%

Gray = PANTONE Warm Grey 1 U= 30 %


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Summary
The color used in this season is base on black, white, grey and beige. They are neither sharp and bright. Achromatic colors. With color that lacks strong chromatic content which is unsaturated, achromatic, or near neutral. Achromatic colors include black, white and all grays; near neutrals include browns, tans, pastels and darker colors. The principle of familiarity could be found in this collection.

Maison Martin Margiela F2008RTW

Dark Black = PANTONE433 C , PANTONE432 C = 55%

Light Black = PANTONE404 C = 45%

Brown = PANTONE4665 C = 80%
PANTONE480 CDeep Brown = PANTONE7518 = C20%


Dark grey= PANTONE431 C, PANTONE445 C , PANTONE 7540 C = 80%
grey = PANTONE 532 C = 20%


Light grey =PANTONE5245 C = 30%
grey= PANTONE Cool Grey 10 = C20%
dark grey= PANTONE405 C = 50%
PANTONE417 C



animal prints = PANTONE7538 C, PANTONE Cool Grey 9C, PANTONE7541 C = 70%
Grey= PANTONE422 C, PANTONE7443 C = 20%
Black = PANTONE432 C = 10%

beige color = PANTONE4665C , PANTONE4735 C = 60%
grey = PANTONE5445 C = 40%

Dark Grey=PANTONE411 C, PANTONE7533 C = 80%

Light grey = PANTONE621 C =20%

Grey = PANTONE407C, PANTONE cool grey 8c = 70%

Black = PANTONE Process Black C = 30%

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Summary:

In MMM2008F/W collection, the color of black, grey, beige, brown and some animals patterns are widely used. Based on the color theory, achromatic and monochromatic are not difficult to see in this collection. Beige, grey and black are the basis color in the “color” plan, so we can defined that they are used achromatic theory. Besides, we can always see many looks in collection used only shades and tint of one color to present a style of garments. Definitely, it is a sense of monochromatic. Thus, throughout this collection it created a feel of familiarity and novelty.On the other hand, one special fusion in this collection is the animals’ prints. Although they don’t have much percentage in this season, they also make some noise in whole collection as other designs are used based color only. They can decorate the garments and create a contrast to only neutrals.

Maison Martin Margiela S2009RTW

Black=PANTONE 426C=85%

Grey=PANTONE 431C=15%

Beige=PANTONE 712C=30%

Silver=PANTONE Cool Gray 10 C=70%

White=PANTONE 663C=100%

Black=PANTONE 426C=70%

Beige=PANTONE 473C=30%

Red=PANTONE Warm Red C=90%

Beige=PANTONE 712C=10%

White=PANTONE 663C=50%

Beige=PANTONE 4655C=50%

Black(upper part)=PANTONE 426C=50%

Black(bottom part)=PANTONE Process Black C=50%

Blue=PANTONE660C=30%

Beige=PANTONE 475C=70%

Dark grey=PANTONE 7541C=10%

Grey=PANTONE 5455C=45%

Light grey=PANTONE 431C=45%

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SUMMARY

Maison Martin Margiela use a lot of achromatic colors in this collection such as black, white , grey and beige color.The achromatic colors gives us a natural feeling because it is the natural mother colors. Some garments in this collection are base on achromatic color and then match with colors of high saturation such as red, silver and blue. This combination of hues can lighten up the whole garments. In this fashion show, Maison Martin Margiela use different materials on garment and lighting to make some effects, such as the same color in a garment with two different materials. The color reflection level of this two materials will differ, so the garment look like having different colors in the same lighting.

This collection is celebrate for MMM's 20th anniversary.So, the design and colors used is MMM's classic and we can say it is a little conclusion of MMM's design and color usage.

Group Project Processing

As limited resources of Juicy Couture, we decided change our subject brand to Maison Martin Margiela.Please look forward!